For over 25 years, Sore No-More (SNM) has been a trusted source of relief for our equine athletes. The demands of showing, training, and travel can lead to soreness, tiredness, and inflammation. Breaking this cycle can be difficult. Our SNM formulas are specifically designed to provide targeted relief, and our Performance Ultra line is the only liniment with university-led clinical research.

Equestrians in every province of Canada are supported and represented by horse-specific provincial organizations. A perk of membership in those organizations is access to highly specialized third-party liability insurance. Other perks include education, funding, community, and representation. Here’s a summary:

Have you ever had to round up your horse’s records when you changed barns, entered a horse show, or crossed the Canada/US border — vaccinations, Coggins, proof of ownership, breed registration, and more? Some of those records were likely electronic while others were probably hard copies in a file folder somewhere. It can be painful having to dig everything out.

Social What? The horse industry is vulnerable to the vagaries of negative public opinion, just like other activities that involve live animals. However, equestrian activities are especially vulnerable because for many, horses represent freedom, power, and grace. The romantic image of horses galloping across wild plains exploring new horizons persists, although that’s not the reality for most horses.